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All about CMF Design

Interview with Sangwoo Cho in Sweden

​by   l   Italy   l   2016    


You are a Principal CMF designer at Sigma Connectivity but who is Sangwoo. Try to describe yourself 

My name is Cho, Sangwoo and I am working as a designer in CMF field. I completed Bachelor’s and Master’s degree in  Seoul, Korea and started a professional career as a designer in Samsung mobile design group. Then, I moved to Sweden and accumulated my career as a senior CMF designer in Sony Ericsson and Sony Mobile Nordic design center, and currently, I am working as a Principal designer of IoT product group in the Experience Design lab of Sigma Connectivity Group in Sweden.

What did you study to undertake this profession?

I majored in industrial design for both Bachelor’s and Master’s degree and studied consumer products and vehicle design.

Who or what inspired you to become a Designer CMF ?

I encountered the CMF design field when I worked in the mobile design team of Samsung Electronics. I saw infinite possibilities of  CMF design in consumer products which led me to work and continue my career in this field.

What is for you a Colour, Material and Finish designer and how would you describe your work ?

Sweden, the “Scandinavian design heritage” of Nordic countries, where I work in provides great inspiration and ideas to designers. Not only ideas they get in everyday life, but they gain inspiration by participating in various related exhibitions around the world and draw results by collaborating with trend agencies. Not only that, but they also receive a myriad of inspiration in their ordinary life as local antique care, simple architecture of the library, or scenes of the historic street.


Can you tell me what area of CMF design do you specialize in?

I accumulated professional experience in the design of the mobile product field, a cutting edge sector that represents the period, as mobile phone, tablet, and smart wearable, and currently, I am in charge of the CMF Design of IoT (Internet Of Things), the core industries of the future, with global partner companies.

What is the most unusual place that you have visited and what do you learned for your job?

This is Menorca Island in Spain I visited last year. The visual and texture of the amazing and rich natural landscapes and unrealistic colors of the ocean were truly an amazing experience. Of course, beautifully designed products or objects inspire me,  but I don’t think there is nothing an infinite ‘treasure warehouse’ as nature.

What is your best project that you have worked on and why?

This is the smartwatch series I recently worked on. It is a wearable device that needs to be worn directly on the user’s body, so it helped me to experience many things like an ergonomic approach through studies on characteristics of environmentally friendly materials to the human body and excavation process.


Being a Designer CMF involves a great responsibility within a company. But it is still unclear how this figure occurs during the design of a product. How you get involved?

The majority of global enterprises that I have experienced operate the CMF design team separately and participate in the entire development process of products as a vital step. And the timing and method of participation are very different due to project characteristics. The ‘flexibility’ applies according to a variety of characteristics of a project as a launching area, price range, and target age group.


What suggestions would you give to those who would like to pursue your career?

It is in various experiences. I believe that ‘inspiration,’ the most important factor in the design field, comes from this diverse experience and story. ‘Inspiration’ always exists in a local antique café that I stop by every day, the architectural structure of a library I go to with children, and the grandeur of nature that I feel in a travel destination. As said, designers can find infinite inspirational factors in everyday life, not office space. I think this is another attraction of ‘designer.’      


Thank you.

*Interviewed with     l    Milano  .  Italy 

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