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Sr. CMF designer

Jabra. Design team. Denmark  2021- present

Responsible for creating iconic archetypes for audio products and implementation of CMF design for the flagship products

Principal Designer

Sigma Connectivity. IoT business unit. Sweden  2015-2020

Responsible for leading the creative design process focused on CMF & user experience, from the strategy phase through the manufacturing phase for various IoT product categories with diverse international corporations

Senior CMF designer

Sony Mobile Communications. Nordic Design Studio. Sweden​  2011-2015

Responsible for focusing on the big picture to create the next generation of smart wearable designs, and creating product identity with CMF Design language based on portfolio strategy. Managing external manufacturer, provide briefs on product concepts, and review work to provide feedback

​​​Senior Designer

Samsung Mobile. Design group. Korea  2003-2011

Responsible for creating iconic archetypes for mobile products and implementation of CMF Design for the flagship products included the Galaxy series. And I worked in establishing mobile phones and tablet PC through user research and in building design stories for commercial products as a designer & design manager role


MFA, Industrial Design 

Hong-Ik University. Seoul. Korea  2002

BA, Industrial Design

Seoul National University of Science & Technology. Seoul. Korea  2000




IF Design , Red Dot , Samsung award , LG International Design Award

Design festival in Fuori Salone  'The positive mirror'  l  Milano. Italy  2007

Designer's lab  'The recipe for victory' sponsored by NIKE x Design house  l  Milano. Italy  2007

Design museum CUBE  'FLUID: Story of Lights'   Seoul Art Center  l  Seoul. Korea  2006

SDF (Seoul Design Festival) - Designer’s eye  l  FLUID   Seoul. Korea 2006

Seoul techno vision exhibition 'Intelligent freezer'  Seoul. Korea  1999   

SNUT graduate exhibition l Industrial design dept. l Coex. Seoul. Korea 1999


Complete the Design-Led Strategy   The University of Sydney   2020

Complete the IIDC (International Integrated Design Camp)   KIDP X Korea Ministry of Commerce  2019 / 2020
Complete the Digital designing course 
 Samsung Design Center   2007
Complete the Auto CAD training course   AutoCAD Training Center   1993


Columnist for a Design Jungle magazine, contributing with stories related to Scandinavian design heritage  2020

Contributing photographer to a Design Jungle magazine, photo essays on [Nordic designer's insights]  2020

Conducting an ongoing series of [Designer’s talks]  powered by Design jungle. Korea 2020

Contributing Illustrator to a Digital Insight magazine, related to lifestyle in Scandinavia  2020




Underwood Inside program talk l Underwood International College, Yonsei University. Seoul. Korea  2021
Department of Industrial design l Hongik University. Seoul. Korea  2020
All about the contents design  l  Korea Institute of Design Promotion (KIDP) 2020
Consumer Electronics Innovative materials & Technology Forum. Shanghai. China  2021

Department of Human Environment & Design l Yonsei University. Seoul. Korea  2007
Department of Industrial design l Hongik University. Seoul. Korea  2001



[Don't limit your self] by Digital Insight magazine. Korea 2019

[Designing photography] by PhotoDot. Korea  2019

[CMF designer - Sangwoo Cho] by Italy  2019

[Designer who living in Sweden] by Design jungle. Korea  2019

[Designer, Sangwoo Cho] by Design Sori. Korea  2019

[The value of experiences] by Korean economy daily. Korea  2019


[A designer who went to the Design Heaven]  by Sigongart. Korea  2019

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